Colours Talk! They share stories, smiles and silences. They converse with us every day. Starting with the first ray of light, peering out of a grey cloud and then slowly brightening a sleeping world, colours bring the world alive!

It's illusionary, yet so real. It's a certainty and yet it's surprising.

Colours are inspiring. They bring with them a million emotions; be it happiness, achievement, earthiness or ecstasy - each one has its own shade to wear.

ColourNext 10 is our crystal ball, a peek into the future. We invite you to experience the colours of tomorrow, born out of scientific scrutiny and vivid insights, these colours are going to surround you in the times to come.

ColourNext 10 is a celebration born out of imagination and research. It's the outcome of a comprehensive trend mapping exercise conducted by Asian Paints across India, taking into account a variety of factors like international trends, consumer insights and expert opinions.

Information from all these sources are then analysed to forecast design themes & colour palettes for the year ahead.